What is a Coupon?

In marketing, a Coupon is basically a kind of ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.  Coupons are issued by manufacturers or by retailers to use in stores as part of sales promotion. Distribute to mails, magazines, newspapers, the Internet and mobile devices.  Price conscious consumers are likely to spend time to claim the savings as a form of price discrimination and enabling retailers to offer lower price.

Coca-Cola Company was incorporated with Asa Candler as one of the partners back in 1887. Coca-Cola was transformed from an insignificant tonic into a profitable business using innovative advertising techniques. That time, coupons were mailed to potential customers and placed in magazines.
In 1909, Coupon was first widespread in the United States when C.W. Post conceived the idea to help sell products like breakfast cereals. Today, Transaction with in U.S alone generates more than 3.5 billion dollars for consumer packed goods.

In U.S, Americans saved $3.8 billion shopping with coupons. Government uses these coupons to promote converter box sales for the digital transition. With the help of the Internet,  it will lead the usage of coupon for the next 17 years.
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